Is AdWords SEM The Same As Search Engine Optimization?
Are you new to the world of online marketing? If so, you may find a lot of phrases and practices used in this industry to be confusing. Two of those phrases that may be causing you some confusion are the phrases SEM and Google Adwords. If you find yourself asking “Is Adwords SEM” keep reading below for the answer.
What is SEM?
SEM is short for “search engine marketing.” Typically when online marketers refer to search engine marketing, they are talking about search engine optimization techniques you can implement that will help your website rank higher in the search engine results for keywords related to the market you are in. Some of these techniques include external back linking, internal linking, and on page optimization using industry-specific keywords.
When implemented correctly, search engine marketing via SEO can result in your website showing up in search engines like Google and Bing when people conduct searches for keywords related to your website. For example, if your website is an e-commerce site that sells birdhouses, if optimized properly, people would see your website ranked highly when they conduct searches for birdhouse related keywords.
By ranking highly for keywords related to your website, you should ultimately experience an increase in visitors to your site, and as a result, more revenue as well. Adwords is also a form of search engine marketing or SEM. but it works in a different way.
There are many ways to get traffic to your website, one of which, as mentioned earlier, is a search engine marketing technique called search engine optimization. The drawback Most Houston SEO Experts experience as a traffic generating method is time. It can often take between six months to a year for a website to benefit on search engine optimization. To overcome this, many website owners purchase advertising. One form of paid advertising available today is Google Adwords.
Adwords is a pay per click advertising program offered by Google. If you’ve ever used the Google search engine, you’ve most likely seen ads promoting various items along the right side of your browser and at the top and bottom of the screen. Basically how it works is you agree to pay a certain amount if people click on your ad. After they click on your ad, the person will then be taken to your website.
Setting up a Google Adwords campaign is pretty straightforward. After setting up your account, you would conduct keyword research to determine which keywords people search for that are related to your website. There are many paid tools available for this, but Google provides a free keyword tool for those with an Adwords account these are tactics that SEO for dentist.
After creating your list of keywords, you then set a bid amount for how much you are willing to pay each time a person clicks on your ad. Ideally, you would set bid amounts that will allow you to make a profit on the item you are selling. You may lose money in the beginning but after testing and optimizing your ad copy and aspects of your website, hopefully you will begin to profit from your ad campaigns.
Traffic is the lifeblood of any website, for without it, your website will die. There were several methods for getting visitors to your website, and,as explained above, implementing these methods is often referred to as search engine marketing. If you’re still asking yourself “Is Adwords SEM” the answer is yes. When done properly Google Adwords can be a powerful traffic generating technique, and one you should consider if you can afford to invest in paid advertising and locate a New York city SEO company.